2001: A space Odyssey was an interesting film and very different to the usual sci-fi film. It is based around a strange object, which is found on the moon and because of this object a group of people have to go to Jupiter.
The film doesn’t have a soundtrack and uses famous classical songs instead. This puts emphasis on the long atmospheric scenes, which wouldn’t fit or make sense in other movies. Despite the atmospheric scenes I felt that some of them went on a little bit long, but it did make you think about why a certain scene was there.
The movie ends on a bit of a cliff hanger and I felt like I left the cinema trying to figure out what happened at the end. This separates this movie from movies with a predictable plot and ending and keeps the person watching A Space Odyssey in suspense.
Overall I enjoyed this movie and would definitely recommend it despite its sometimes intricate plot.
It’s an exciting time to be working in film exhibition and programming. Programming in the United Kingdom is becoming more and more varied and diverse, from more discussions on inclusion, engagement down to more community programming.
I’ve spent the past three months working on British Film Institute’s flagship Inclusive Cinema scheme. It’s an initiative to promote equality, inclusion and diversity in the film sector. I’ve been based in Chapter Arts Centre at Film Hub Wales in Cardiff, a creative hub of the city and the largest art venue of its kind in Europe.
My time and work has been really varied at Inclusive Cinema. I’ve attended training, learned loads about areas I didn’t know about before and had the opportunity to attend screening days. I’ve enjoyed learning more about access and inclusion while in-post. One thing I’ve noticed working in the sector is how in a tighter funding climate that identities are sometimes pitched against each other. I’m proud to say that Inclusive Cinema champions an intersectional attitude and approach to working that looks at where we can join up work in new areas to ensure that nobody is left behind. Intersectionality is a framework that looks at how power impacts different groups in society to see how that power overlaps for different groups. I’m thrilled I have been able to work on information pages and highlight our shared similarities to make film exhibition and programming a better place for everyone.
A definite highlight of my time has been the events that Inclusive Cinema and Film Hub Wales has helped to deliver. In December, I was fortunate enough to give a Pecha Kucha presentation on the importance of intersectional approaches to film programming for audience development at the fantastic This Way Up Conference in Liverpool. Intersectionality is a tool for understanding the world around us, looking at power and how some groups are less likely to have power than others – or be subject to power. The next month I was in Scotland with Film Hub Scotland delivering “Opening Our Doors”, a day aimed at increasing the capacity of programmers and cinemas who are members of FHS. I’d never had an opportunity to programme like that and my heart soared to overhear attendees talk about new ways in which that want to make their venue more accessible for people from lower income communities.
There’s a quote by Audre Lorde (a self-described “black, lesbian, warrior mother poet”) which reads;
“It is not our differences that divide us. It is our inability to recognise, accept and celebrate those differences”.
I’ve thought about this a tremendous amount when considering exhibition and programming in the UK. Who programmes what? And for whom? And who can afford it? These are the questions that go through my head. I feel for far too long that our inability to discuss topics relating to equality and inclusion has divided us and resulted in a myth of meritocracy.
The UK is small. The sector’s even smaller. It’s time to act to both set and promote good practice in the industry to not only support exhibitors, but equality and diversity in film overall at every level including filmmakers, screenwriters etc. I’d never really understood BFI, what it did, what its remit was or how it affected the communities I come from. Now I know and I’m excited to see BFI champion equality and diversity as it goes from strength to strength. Inclusive Cinema is a step towards recognising, accepting those differences to help support the sector and I look forward to seeing it thrive.
Made in Wales Freelance Marketing Opportunity
Department: Film, Cinema and Film Hub Wales (FHW)
Contract: 10 days at a rate of £200 per day (November 2018 – March 2019)
Location: Flexible (remote working)
Responsible to: Film Hub Wales Strategic Manager
Overview
FHW celebrates Welsh identity, language and culture through film, year-round via our Made in Wales Strategy. To date, we’ve supported the exhibition of over 70 unique Welsh features, 24 of which would not otherwise have had a theatrical release.
Our Welsh film review in 2017 confirmed that 8 Welsh films are released on average annually, including one Welsh language release. Many of these self-distribute. With limited marketing resources and competition for screen space but demand amongst both audiences and exhibitors, our aim is to increase access to Welsh film for all and ensure that we celebrate Welsh stories across Wales, the UK and internationally. Our ambition is for Welsh film to appear regularly alongside quality independent and foreign language titles worldwide.
The Opportunity
Following on from the success of the BFI FAN New Release Strategy, which creates innovative, grassroots, press and marketing campaigns for new independent releases, we’re looking for a freelance marketer to work with exhibitors, filmmakers and distributors to apply this approach to Welsh film campaigns.
We want to share Welsh stories, whether it is screen heritage, Welsh talent, locations or language. From press to online bloggers, GIFs to zines, we want to create anticipation around new Welsh releases so that anyone, no matter where they live in the UK, can find out about Welsh films screening near them.
Please send your CV and a covering letter outlining how you meet the criteria to hana@filmhubwales.org.
The deadline for applications is 9am, 29th October.
Full opportunity description available to download below.
“From this conference I realised how fast technology is moving, from ticketing apps to digital signage and poster cases, to the emergence of laser projection.
Technology is working hard to make cinema more inclusive and the closed caption technology has the ability to break down language barriers and give people more opportunity to use the welsh language.
If you are looking at upgrading your digital projectors it’s worth looking at laser projection as even though it’s a bit more expensive, there are no lamp costs, plus it can live in a small pod instead of needing well ventilated, sound proof booth.
Sometimes knowing what and when to programme films can be challenging but more and more analytics software can help ensure the correct decisions are made or at least reduce the risks”
We are already booking in meetings with service providers who can offer apps, data analytics and e-ticketing systems.
“This was an important event for my organisation’s development as we were able to talk about diversity, identity and programming in a safe space. We had a rare opportunity to connect with BAME programmers from other of all level and specialisms and from other parts of the UK, as well as meeting up with my peers in Wales.
It was great to get the opportunity to speak with Gina Duncan and learn about her journey and experiences of creating and what she describes as a nimble, responsive and socially engaging programme for The BAM Centre in Brooklyn New York. Gina was very good at identifying new talent to work with and working as a team. The knowledge that Gina found success curating socially engaging films and this was welcomed by BAME audiences was inspiring and encouraging.
Having worked in the industry for a very long time I am aware that it is very easy to find yourself feeling lonely and isolated in your work. BAME practitioners are often marginalised. I feel we do not have the opportunities to experiment and make mistakes which is one of the reason meetups like this are so important. In one our many conversation, the subject of making funding applications was discussed. It became clear there need of an ecosystem of mentoring for new applications to come through the system.”
I came back with a stronger commitment to nurture diverse, intersectional intergenerational audiences and to build their confidence to become future programmers and activists and continue to provide space for growth and change.
“The Cinema for All Annual Conference was a first for us, as a new film society. It was a great way to meet fellow cinema enthusiasts, gain new knowledge, celebrate all the hard work that community cinema volunteers do and most importantly it provided us with real encouragement and support which is essential for any fledgling group who are finding their feet.
Being immersed in all things cinema for a whole weekend gave us time to really reflect on what we’re doing, how we’re doing it and how we could learn and improve. We bought back lots of ideas, particularly in relation to programming, which was a word we kept hearing but one that we’d never even used ourselves. We are now going to work out how we might develop an annual programme rather than just thinking a couple of months ahead which will ensure that we not only cater better for our diverse audience but that we provide them with the ability to plan ahead and think about which films they want to attend throughout the year.
We were really inspired by the different approaches that other clubs take, some were all about providing less frequent but very special immersive experiences, others catered for niche audiences and some were simply passionate about providing a platform for independent film makers as an alternative to mainstream cinema. I think we are a little bit of all these, but our main driver is about providing a social opportunity in a dispersed rural community that doesn’t have easy access to many other services – maybe this is something they could cover in future events.
Fortunately, through social media, we can now stay in touch with some of the great film societies we connected with and keep an eye on the ideas and programming that they’re doing. We hadn’t really looked further afield until now so I think this will really benefit us when determining our own programme and events.”
Winning the award for Best new Film Society, more than anything, gave not just us, but our audience and the whole village an enormous boost. It’s not often we get a mention at a national level! We flew the flag for Wales and talked about our inclusion of welsh shorts to other societies who were also interested in showing shorts. Our confidence has really grown and we now feel like we will continue to grow and develop in a way in which we may not have envisaged before the event. We hope more members of the committee will be able to attend next year – it’s a lot of fun as well as a great learning experience.
“Attending the ICO Screenings Days at the BFI Southbank was an amazing opportunity to participate in. I was part of another event in which we met other young people who also run their own cinemas, whether part of a university programme or just for the community, which was beneficial to my understanding of how to run a successfully programmed event. This being very useful as I volunteer to run a pop-up cinema which aims to offer an affordable and fun experience for the community. The sessions were very engaging and allowed us to express our ideas with one another, allowing us to create a discussion which was very informative. It also brought attention as to how important it is for us young people to have voices as we also have ideas on events which will be successful, and appeal to a wide range of audience members.
Not only did we attend the sessions regarding the exhibition of films, we were also given the opportunity to watch films in the ICO Screening Days. With a wide range of diversity within the film choices, the event was appealing to many different audiences, allowing us to make choices as to which style/genre of film we wanted to watch. Both myself and another volunteer from our pop-cinema/film festival tried to watch a wide range of films, this consisting of short films, documentaries and full-length feature films.
The whole experience of attending the ICO screening days was amazing. I thoroughly enjoyed watching and discussing films, learning new ways to attract a wider audience and create programmes with more diverse film choices”.
“This Way Up was a really great experience for myself and my organisation. It was a really inspirational 2 days with great speakers and panels. It’s the first time I have attended a This Way Up event and unsure how much I was going to take away from the event. As it turned out it was hard to know what to choose to go along to once it got started as there was so much that was relevant to our charity. I took pages of notes from some sessions and refer back to them still on a regular basis. The 2 days have influenced change in my organisation from the new business plan to decisions on flooring! Was really useful to hear the similarities and differences in people’s experiences during and outside of the sessions as well. I would definitely recommend attending to anyone thinking of going along to the next event.”
“Headline figures can disguise a wide variation in the performance of venues – an average of 51 people per show. One fascinating finding is that there is no correlation between the size of a community and the size of audience attracted by its community cinema. A wide range of other critical success factors are in play.”
“The main aim of the seminars was to compile a Sustainability Action Plan that could be used by individual venues to build their audiences and hence their long term sustainability. The success of this would have a knock-on effect in Moviola’s relationship with film distributors. The smaller distributors themselves have issues of sustainability. Thus sustainability has a much greater reach in its importance than just the simple issue of numbers at shows.”
“Sustainability can be broken down into three categories: Finance, Human Resources, and Audience and Film Industry”.
Representatives from community cinemas in Radyr, Llanfair Kilgeddin, Llancarfan, Penallt, Usk, Cowbridge and The Narth were in attendance. The day was rated 5* for usefulness.
To read the findings click on the links below or contact Moviola:
“This was the first film festival I’d attended and it was an incredible experience. I felt privileged to have had access to exciting, relevant films, and to be able to bring many of them home to the audiences of the film club.
One of the things that really excited and impressed me was the platforming and position of female film makers. It’s incredibly refreshing that time is taken to curate film screenings made by women who are largely ignored in the film industry. I was particularly excited to meet director Lana Wilson, who I greatly admire.”
