Biography

Ila Mehrotra was born in Delhi. She graduated from the University of Sussex and has worked in British film and television for the last decade. She has worked for broadcasters including BBC, Channel 4 and ITV on investigative documentaries for Dispatches and ITV Exposures and observational BBC 4 docs with Emmy and BAFTA winning directors. She has been involved in production on many different levels, including undercover filming and as a self-shooting AP working on her directorial feature debut.

When was the first time you realised you wanted to make films?

I have always loved storytelling and the visual medium. I studied photography at the University of Sussex and, before I graduated, I started working on a Dispatches for Channel 4. I felt my love for storytelling and the visual medium meet and there has been no looking back since then.

What was the last project you worked on?

The last project I worked on was called ‘Eugenics – Science’s greatest Scandal’ for BBC 4 and I have also been working on my directorial feature ‘India’s 1st Trans Model Agency’ (AKA Hijra)… because of the lockdown I’ve had very exciting remote shoots with my characters in India through a trusted camerawoman…and amazing technology which allowed me to be present for the more sensitive scenes.

What are you working on now?

I’m just about to start work on an exciting project celebrating diversity in Wales with a leading Welsh production company for BBC Wales.

Useful links:

• Fundraising Appeal For Hijra, please consider donating.
• Follow the film on twitter

IWD: International Women’s Day is a global day celebrating the achievements of women.

Activity takes place worldwide as groups come together to celebrate women’s achievements or rally for women’s equality.

As we celebrate while staying at home this year, why not check out the many online programmes and events from our members and beyond that are celebrating IWD in a big way!

Look out for us on social media (@filmhubwales), where we’ll be spotlighting many brilliant female filmmakers in Wales, finding out what drives them to make films, and the inside scoop on their recent projects.

We also encourage you to raise your hand high to show your support, solidarity and your commitment to #ChooseToChallenge

Strike the Choose To Challenge pose as part of the IWD 2021 campaign theme and share on social media using #ChooseToChallenge #IWD2021 to encourage further people to commit to a more inclusive world. Tag us too, we want to see!

This week, Forbes interviewed Naomi Bennet of Lesflicks about why she launched a film streaming platform for Queer Women. 

Read the full interview

Celebrating 20 years of eye-opening world cinema to Wales, WOW Wales One World Film Festival in partnership with Aberystwyth Arts Centre returns this March in a somewhat different guise. Instead of buying tickets to enter a darkened cinema, festival goers will be settling back into their sofas to view the films streaming online, for free.  

The free WOW Film Festival opens on Thursday 11th March, 10 years to the day since Japan’s devastating earthquake that led to the Fukushima nuclear meltdown. The first film, chosen to mark this sad anniversary, is 3:11 A Sense of Home, Naomi Kawase’s a collection of shorts from directors such as Oscar winner Bong Joon Ho (Parasite), Victor Erice and Patti Smith that explore timely themes of renewal, recovery and home. 

WOW Film Festival’s “Green Screen” selection includes several environmental films. Among WOW Festival’s many international guest speakers this year is forest ranger turned best-selling German author Peter Wohlleben, whose film The Hidden Life of Trees has its UK online premiere. The growing local food movement is the theme of documentary First We Eat, whose director Suzanne Crocker will be joining live from Canada’s frozen Yukon.  

One of sixteen online premieres, the strange and wonderful Sanctorum imagines the awesome power of nature unleashed to protect the traditional way of life in a mountain village. Beloved about an 82 year old woman devoted to the wild mountains and her cows will feature alongside a Q&A with producer Elaheh Nobakht from Tehran. 

Need a laugh? Feel good movies include comedies Arab Blues starring Iranian actress in exile Golshifteh Farahani (Paterson, The Patience Stone); The Whaler Boy set against the visually poetic backdrop of the Bering Strait and Joy, an international programme of short films curated from the best of Iris LGBT+ Film Festival. 

There is plenty of family viewing too. Lunana: A Yak in the Classroom is a heartwarming drama set in the world’s most remote school, high up in the mountains of Bhutan. Delfín follows a young boy whose determination to audition for a children’s orchestra takes him and his father on a life changing adventure. Kotatsu Japanese Animation Festival are joining the WOW Women’s Film Club’s International Women’s Day celebration with a selection of animated family-friendly shorts by up and coming female animators in Japan. Running to the Sky sees young runner Jekshen competing for the top prize in traditional running races of Kyrgyzstan. 

Nature, gods and mysticism feature in WOW’s “Strange Films for Strange Days” strand. Laos’s only female film director Mattie Do is another guest speaker, alongside her wonderful ghost story The Long Walk, presented by Abertoir Festival. Abertoir are also presenting the chilling Malaysian folk-horror Roh. In Tantas Almas/Valley of Souls about Colombia’s civil war, the swampy air of the magnificent Magdalena river is thick with mystery and fear.

Saturday 20th March is Nowruz, or Persian New Year. Iranian film curator Ehsan Khoshbakht will introduce his film about the vibrant world of Filmfarsi, a popular genre of cinema from the 1960s and 70s, alongside the UK online premiere of the restored version of the greatest Iranian movie of all time, The Deer, which is rarely seen outside Iran.

The 2021 WOW Film Festival will wrap on Sunday 21st March, with a celebration of the UN’s International Day of Forests. With the climate emergency, everyone is talking about planting trees. But are we going about it in the right way?

WOW Film Festival Director David Gillam said:

WOW Film festival is funded by The Welsh Government’s Cultural Recovery Fund, Ffilm Cymru Wales, National Lottery Communities Fund and Film Hub Wales as part of the BFI Film Audience Network (FAN), made possible by the National Lottery.

For all the news on the festival, visit ww.wowfilmfestival.com and sign up to the newsletter. 

Download the full press release

‘Made in Wales‘ is a strategy developed by Film Hub Wales supporting the promotion and exhibition of films with Welsh connections. A film doesn’t necessarily have to be made in Wales, but might have a Welsh director, writer or storyline. This month we’re celebrating LGBTQ+ history with a focus on Lesbian filmmakers and interviewing Cardiff based writer / director Rachel Dax. 

Half way into Time and Again –  the latest short film by filmmaker Rachel Dax – ‘Eleanor’- played by Sian Phillips – and ‘Isabelle’ – played by Brigit Forsyth – come face to face decades after a painful betrayal. Amid their heated discussion Eleanor matter-of-factly declares that, despite the lingering heart-break, she’s actually had a ‘‘wonderful life’’…a partner…and makes it clear that she resents Isabelle’s assumption that she’d been ‘pining (over her) like some sad dyke in a warning novel’’.

It is a moment set up to challenge us, much like it challenges Isabelle. The camera barely shifts its gaze from the two of them, frozen in a moment that has been trying to catch up with them for decades. It is rare to see older, lesbian women on screen and even rarer for them to stand their ground, to state that their lives have been fulfilling – that they’ve lived. On screen, the gentle everyday, the plain white walls of their country nursing home and the almost mundane are carefully juxtaposed with this sense of restlessness…a deep desire to get up, to go, to move on and to just…be. 

 ‘‘I think…the kind of phrase my friend uses is, ‘‘use the s**t as fertilizer’’, says Rachel who, it seems, has been preparing to write moments like the one above her whole life.

‘‘…I was quite religious when I was a teenager and I got involved with born again, Christianity…I decided that I wanted to be a preacher. So I went off to university to do theology and philosophy, a very academic degree. But at the same time I knew I was gay. So I was in this kind of very difficult state…religion, sexuality… constantly embattled in myself and eventually the sexuality – because I am a lesbian –  just completely overtook everything. I didn’t quite ever get to the point of being an atheist, but I rejected that very extreme religion I was involved with”.

After graduating, she became a secondary school Religious Education teacher… 

‘‘…And I hated it. I just got to the point thinking I really can’t do this anymore. One of my partner’s best friends moved to Cardiff, and we went to visit a few times and thought…there seems to be lots going on here. I was meeting lots of artistic people and I’d always wanted to be an actor. And I thought maybe this is an opportunity to do something new”.

And within just a few months, fate struck – she started doing acting courses, writing courses and eventually went back to university to do drama, where she ended up taking on a film writing module ‘‘for a laugh”.

‘‘As soon as I started doing that, I realised I didn’t want to be an actor at all. I wanted to be a writer director. So suddenly I was taking every option I could in film…which took me by surprise, but it’s actually become my greatest passion of all”.

Rachel is also an all round creative with several anthologies and audio stories to her name, not to mention that she never really gave up on teaching having continued onto a successful career in Higher Education. She still maintains a close relationship with parts of that initial journey, teaching at the University of South Wales and now Cardiff University.

I tell her that at the end of Time and Again,  ‘‘I – almost ironically – scrawled down the words ‘A delicate love for oneself, becomes a delicate love for others with fury!’  I was eager not to forget this thought. It is a small something that came up again and again the evening before, as I hunched over the computer to re-watch each of the short films on her website after dinner. 

I want more, but later – expanding on something she mentioned lightly in our email exchange – she said that simply wasn’t possible.

‘‘I lost my YouTube channel…it was devastating because I was really successful…millions of hits overall…I think it got shut down because of homophobia. After Trump came into power, unbeknownst to me YouTube changed its terms and conditions about how you can advertise and what you have on there. Gay content started to become marginalised and I didn’t know any of that at the time. I put up my film ‘A Delicate Love’ – it got something like 10,000 hits in a week. I was advertising it on Twitter and on one of my tweets I put hashtag gay sex. I think YouTube decided that violated their terms and conditions for advertising or…and I don’t know for sure… somebody homophobic might have hacked my account… because I would get the same email… We’d like to inform you that due to repeated or severe violations of our Community Guidelines your YouTube account has been suspended…After review we determined that activity in your account violated our Community Guidelines….Every time I appealed, I just got this email back. So I uploaded my best films to Vimeo instead’’.

Luckily, she clarifies, she does have copies of her earlier films on a hard-drive, but didn’t have the chance to dig them out before our meeting. She assures me that I’ll get a chance to watch them at a later date.

In contrast, Time and Again has been on BBC iPlayer for over a year (available until Sunday 28th February):

‘‘…which is unheard of for a short!’’ exclaims Rachel. ‘‘It’s been broadcast twice on BBC two at nine o’clock, which is a really, really good slot…quite often, the gay films are shown very late at night, maybe about 11 o’clock and they’re on for 28 days maximum…sometimes only for a week and then they disappear off. So I’ve been very well-supported by the BBC’’.

Art imitates life, and although none of her films speak directly to the issue of being censored, the act of self censoring and holding back..and being censored by others is something we are often too familiar with having to do as queer people.

In Caravan Sight, Richard and Georgina are two prominent London lawyers who spend their weekends in Wales, swapping gender roles unbeknownst to any of their friends. For two days at the end of the every week, their hectic, high pressure lives are given a small release where they can be a little bit more of themselves. Things became tense when their homophobic boss happens to be holidaying at the same campsite, but throughout the entire film we see that learning to love our queerness makes us softer, and in turn creates more room for that love to spill over and nurture others, and our relationships with them. 

Homophobia is – evidently – not something that can be ‘resolved’ by loving yourself, but each story in its distinctiveness does bring us back to the same feeling that ‘‘a delicate love for oneself, becomes a delicate love for others’’. And whilst this isn’t always Rachel’s first intention, she really is adept at bringing the weight of all these different feelings to screen.

No where is clearer for me than in the film ‘A Delicate Love’, where Peter – a Maths student who works part-time in a Deli – fantasises about an older man and customer, but struggles deeply with coming out. This battle even leads him to force feelings for his long-time female friend, but e

nds in a seething inner rage that is difficult to shift, disheartening to watch and something that many of us may relate too. There is, however, a small but triumphant ending…Peter is out running and falls…injured he is offered a helping hand by another man – his colleague – the person who’s always been in his shadow, a delicate metaphor come true thanks to the cinematography of Jon Ratigan. 

Threads will be mended.

She retains an incredibly positive attitude, having done exceptionally well on the international film festival circuit where she has won multiple awards. Those who get to know her stories are instantly and intimately connected to them for many different reasons, but particularly – as Rachel would say – how ‘ordinary’ her characters’ lives are. 

‘‘…Most of us are actually quite sweet people who fall in love and, and we go to work and we pay our taxes and do our washing. In my own journey with my parents, because of their age…and my mum being quite religious…she realised at some point I’m really boring like her, you know? I do actually wash up and go to work… I have a normal life. I do my laundry, I think about the things that she thinks about in a day too and realising that I live a very similar life with my partner, to the one she lives with my dad suddenly made her realise that actually it really is just a question of love and of course sexual attraction, but it’s about…I love this person and we have chosen to live together, but we don’t live that differently from the way they do’’.

This – fittingly – leads us to a small anecdote about a film she once made at University.

‘‘…it was kind of a documentary. We were told to make a film on the most hideous possible task we had in our life. And so I actually took this literally, and I basically did a film about picking up the dog poo in my garden. I don’t think they enjoyed the fact that I  did that but I told the truth. There were giant turds all over the screen and that the staff were like, this is the most disgusting thing. And.. I’m like… you asked me to make a film about my worst, worst job. So yeah…’’

I am humbled when she reveals that this was her first film. Rachel has literally been using ‘the s**t as fertiliser’ since she began making films. When the interview is over, I remind myself to do more of the same.

If you’re an exhibitor and would like to find out more about programming any of the films mentioned in this interview, you can find the links at the bottom of this page. You can check out more of Rachel’s short films on her website here.

If you’re a filmmaker or distributor and would like to know more about how Film Hub Wales can support the exhibition of your film, take a look at our website here.

On Saturday February 20, CellB’s second cinema screen was officially opened by none other than The Amazing Spiderman & Kingsman star Rhys Ifans, in a virtual livestream event. The screen has even been named after him as a gesture of appreciation for all his community youth work during the pandemic.  

This marks an exciting step forward for the local arts and culture industry, as well as creating more opportunities for youth projects, all of which have suffered greatly over the last year due to the Covid crisis.  

CellB is run by Gwallgofiad, a not for profit social enterprise that has been providing creative training for the young people of Blaenau Ffestiniog since 2003. Situated in the old police station, it has been a hub of activity over the years, hosting a range of gigs and youth projects, then expanding into a hostel, bar, restaurant and now most recently, a cinema.  

Owner and Blaenau local Rhys Roberts has always believed in broadening the horizons for young people, a core value behind CellB’s ‘Clwb Clinc’, a Welsh language youth club providing a range of free creative arts and media workshops. When the pandemic first struck in spring 2020, these workshops had to move online. Members still benefited from structured virtual meetings, and were also treated to Q&A sessions with Rhys Ifans and Radio 1 DJ Huw Stephens. Since his first zoom appearance in May last year, Rhys Ifans proved a hit with the kids, forming a lasting mentorship and inspiring them to create their own videos, as well as committing to support future creative projects for the youths. 

Thanks to support from Art Council Wales, Community Foundation Wales, Cist Gwynedd, Ffilm Cymru Wales and Film Hub Wales as part of the BFI Film Audience Network (FAN), made possible by the National Lottery, this creative energy fueled Clwb Clinc’s reopening in August 2020, where the team worked together to reshuffle its priorities, namely asking the question, how to keep a cinema open in a socially-distanced world? It soon became clear that space was extremely important, with many of the locals having expressed concern about revisiting the cinema due to being in close proximity with others. It was decided that the upstairs courtroom, previously used for social events, would become the second screen, with its large space providing room for flexibility both in terms of functions and audience seating. This includes six ‘creative pods’ where the young people can also work on their projects outside of screen time. 

The aim of the cinema is to use any profits to subsidise the costs of these youth workshops, thus creating a sustainable community system that benefits the general public as well as young people. Training opportunities in box office and projection skills will also be provided, with the long-term goal of securing future work in the industry. Rhys Roberts says: 

In this time of restricted movement and social isolation people are yearning for ways to escape, and what better way to do so than to watch a good film in the (safely distanced) company of others? A diverse program is currently  being put together, featuring films from around the world as well as much loved classics. Films to be screened include Spirited Away, Pain and Glory and Capernaum. 

The ‘Rhys Ifans Sgrin 2’ was opened with a live-stream event. Rhys Ifans said: 

 Hana Lewis, Manager of Film Hub Wales adds:

Keep an eye out for Cellb’s ‘Sinema’r Byd’ film package takeaway box coming soon. At a time where we can’t travel let Cellb take you on a world voyage through film, food and drink. Boxes will vary each week with a diverse range of specialised, independent and world cinema films on DVD accompanied by street food snacks and drinks from the visited country.

www.cellb.org

Watch the opening of Sgrin2 live stream on Youtube

ENDS

Download the full press release here

In celebration of Saint David’s Day coming up, the Film Hub Wales team have picked just a handful of films with welsh connections to watch at home. See below for our personal recommendations, but you can also find our full Made in Wales film catalogue, and an extensive list of films with Welsh connections that can be watched while at home.

Great Point will manage the studio for 10 years, with an option to acquire and expand the large studio complex. The agreement, which came into effect this week, closely follows Great Point’s recent announcements of the building of Lionsgate Studios in Yonkers, NY, as well as a second studio complex in Buffalo, New York. This third studio signals Great Point’s commitment to expanding its efforts to build and manage state-of-the-art production facilities in key production cities, where pressure on existing studio space is ever-increasing.

Seren Stiwdios in Cardiff, Wales, was built and developed by the Welsh Government in 2015. It has four large stages totaling 74,000 square feet, in addition to copious production office and ancillary space. Nearby locations are spectacular and diverse, with cityscapes, coast and countryside all easily accessible. Film and TV productions which have shot at Seren include The Huntsman: Winter’s War, Sherlock, Show Dogs, The State, A Discovery of Witches, The Crown and Doctor Who.

Welsh Government Deputy Minister for Culture, Sport and Tourism, Lord Elis-Thomas, said:

We are delighted to welcome Great Point to Wales with the establishment of their first studio complex in the UK as they bring with them access to a global network of industry contacts and exciting opportunities. Great Point’s approach to supporting and developing the local supply chain along with their commitment to education and mentoring will further enhance the creative sector in Wales. Great Point Seren Stiwdios will enhance Wales’ reputation as a preferred location for productions and further improve career and employment opportunities.

Read the full press release

The annual Welsh-African film festival, Watch-Africa Cymru, goes online in 2021 bringing together Africa and Wales to celebrate African cinema.

Founded 8 years ago in the south of Wales, Watch-Africa Cymru is Wales’ only African film festival. This year’s 9th edition is moving online this and takes place from the 19th -28th of February 2021.

With thanks support from Chapter Arts, Ffilm Cymru Wales and the Royal Welsh College of Music and Drama, an exciting program titled, ‘Bringing Africa to Wales’, has been curated. The festival will be screening a variety of 10 fantastic films, live Q&As with directors, cast, and experts.

Paired with this cinema programme, the festival will also offer a series of engaging workshops, specially arranged to complement the cinema programme (including a workshop on African Folklore!).

This festival will celebrate authentic cultural exchanges through trans-national cinematic collaborations. Kicking off the festival, Watch-Cymru Africa is pleased to welcome acclaimed Welsh-African filmmaker Florence Ayisi. The festival will culminate with a regal grande finale screening and discussion with the makers of ‘Buganda Royal MusicRevival’ and the Royal Welsh College of Music and Drama.

Follow Watch-Africa Cymru on Facebook, Twitter and Instagram to join the online discussion and for a chance to win some special prizes.

Christine Patterson, Watch-Africa Cymru producer said:

Claire Vaughan from Chapter Arts Centre said:

“There are some real treats in store – documentaries from Wales-based filmmakers, social commentary, comedy, classics and some of the most beautiful photography you’ll see this year.

“I am especially looking forward to the workshops, which include educators like Abu-Bakr Madden Al-Shabazz. Don’t miss your chance to see these films and see a bit of the world that is unavailable to us at the moment.”

Professor Florence Ayisi, an African filmmaker living in Wales and has 2 films that are going to be screened said that:

“Watch-Africa Cymru offers creative spaces for filmmakers and film lovers to connect and dialogue. It is a special space that is more energised around ideas, images and stories about African culture and experiences captured in film. More importantly, it is a place to see, hear and know a little bit more about perspectives and lived experiences that bridge gaps of misinformation and misrepresentations about life in Africa.”

Tickets for Bringing Africa to Wales Film Festival are on sale now. Each film is available to purchase and stream on the Chapter Player.

Click here for more information about the festival.
Click here to see the Watch Africa 2021 trailer.

The festival is supported by: Ffilm Cymru, Sub-Sahara Advisory Panel (SSAP), Hub Cymru Africa (HCA), Royal Welsh College of Music and Drama (RWCMD)

ENDS.

Are you aged between 14 to 18, with a passion for cinema and a desire to learn more about different aspects from across the film industry? This week, Milford Haven’s Torch Theatre have launched a fresh new scheme for teenagers from across Pembrokeshire who are interested in or have a passion based around film and cinema.

Commencing from the end of March 2021, the Torch Theatre Young Film Ambassadors scheme is an unmissable opportunity for teenagers to experience film in a fun and educational way; become a budding film critic, meet like-minded people and to make new friends. You will discuss and review films with your peers, get your reviews seen, and sharpen your skills as a reviewer as you explore writing and vlogging as part of the project. 

As a Young Film Ambassador, this exciting, interactive project offers you the opportunity to watch and review current British, independent and blockbuster films. You will find out more about film with filmmaking and film studies digital workshops, with guest speakers and special presentations from industry insiders and creatives on aspects from production to publicity. Access to the films will initially be through digital streaming platforms, and then back on the big screen once the Torch is fully reopened.

The Torch Theatre’s Young Film Ambassadors scheme has been made possible by National Lottery funding distributed by Film Hub Wales, through the BFI FAN Film Exhibition Fund which was awarded to the Torch in the Autumn of 2020.

Alex Lloyd, Senior Manager – Marketing, Press & Communications at the Torch said:

Want to get involved? To apply to become a Young Film Ambassador, simply email marketing@torchtheatre.co.uk with the following information: Name, Age and Location, plus tell us what your three favourite films are and why. Successful Ambassadors will be contacted by 15 March 2021. For more information, visit the Torch Theatre’s website.

Organisers of the Iris Prize have launched a Wales-wide, three-year project working with community groups from across the country to discuss issues faced by LGBT+ people.

The Iris Prize successfully applied for £195,330 from The National Lottery Community Fund.

Working with the LGBT+ community and their allies, the team are looking for community groups who, thanks to the support of National Lottery players during these challenging times, will produce a film addressing issues faced by the LGBT+ community. All of the completed films will be available to watch online.

The Iris Prize intend to build on their previous Iris in the Community project, creating more opportunities for community members to make films that relay a campaign for change.

Team Iris will be working with 10 community groups to discuss issues faced by the LGBT+ community and produce a film in response. Beneficiaries will have opportunities to take part in acting workshops, and gain skills in filmmaking and scriptwriting. The groups involved do not need to work within the LGBT+ community, but will be diverse in their membership, for example welcoming people with learning disabilities.

Berwyn Rowlands, Festival Director, commented:

“2020 marks the 20^th anniversary of the repeal of one of the most controversial pieces of legislation to impact on the lives of LGBTI+ people in the UK: Section 28 of the Local Government Act 1988.

“This is a fabulous opportunity for our community groups to take stock and reflect on where we are today as LGBT+ people. The fact that we will have 10 films produced at the end of this project is an added bonus. Film continues to be a very democratic way for people to share their ideas and to reach new audiences. Our community groups will I’m sure benefit from this amazing experience.”

Community groups who are interested in discovering more should start with a visit to Iris Prize Community where they can complete a form to express an interest.

Derek Preston-Hughes, Funding Manager at The National Lottery Community Fund said:

“We are delighted to be able to support The Iris Prize with this project. They have already played an incredible role in addressing issues faced by the LGBT+ community over the years, and it’s great that they can now build on this, thanks to National Lottery players. Projects such as this are making a huge difference to people’s lives and to communities across Wales.”

National Lottery players raise £30 million each week for good causes throughout the UK. To find out more about applying for a grant from The National Lottery Community Fund to help your community adapt, recover and thrive, visit The National Lottery Community Fund website.

The main festival sponsors are: The Michael Bishop Foundation, Welsh Government, the BFI awarding funds from The National Lottery, Ffilm Cymru Wales, Film 4, University of South Wales, Co-op Respect, Bad Wolf, Gorilla Group, Peccadillo Pictures, Pinewood Studios, Attitude Magazine, Diva Magazine and The Ministry of Sound.

The festival also works in partnership with BAFTA Cymru, Pride Cymru and Stonewall Cymru.

Film Hub Wales (FHW) has created a pioneering new role,
dedicated to the promotion of Welsh films and the cinemas that screen them.

Radha Patel joins the team as the Made in Wales Officer at a critical time, as the film industry plans for a future beyond Covid19. Supported by funding from Creative Wales and developed in consultation with the Welsh screen industry, this innovative new role will explore ways to develop audiences for films with Welsh connections.

Hana Lewis, Strategic Manager of FHW explains:

The role was developed in conjunction with FHW’s Made in Wales strategy which has been working to celebrate Welsh language, culture and heritage on screen since 2014. Over 700 films with Welsh connections are featured on the FHW website, along with an online preview room for film programmers and an option for filmmakers to submit their films for promotional support. Most recently, FHW undertook research into potential for a Made in Wales brand, which could be used as a symbol to promote Welsh film internationally.

Gerwyn Evans, Deputy Director, Creative Wales said: 

“We look forward to the recovery of our creative industries in 2021. Films have played such a key role in keeping us entertained at home during 2020, but we look forward to audiences packing our cinemas once again. In Wales we have a rich heritage and strong track record of film, with many local cinemas waiting to welcome back audiences. We wish Radha every success in this key role with Film Hub Wales promoting Welsh films and cinemas.” 

Claire Vaughan, Programme Manager for Chapter Arts Centre in Cardiff says:  

“We are very excited for Radha Patel begin work on this important role that will help promote Welsh film. This post will enable us to connect more filmmakers with audience members who are eager to hear Welsh stories. Radha is a talented artist who places emphasis on how we explain ourselves with stories and her warm approach to audiences and professional manner with stakeholders makes her a great appointment to the role.” 

Radha’s previous roles include Communications Officer at Age Cymru and Projects and Outreach Officer for Gentle/Radical, a grassroots socially engaged arts organisation based in Cardiff. Radha has a background in audience development and is passionate about ensuring that cinema is accessible to and representative of all.

Radha adds: 

FHW are led by Chapter as part of the BFI Film Audience Network. Thanks to National Lottery funding FHW delivers a wide portfolio of activity annually, bringing more films, to more people, at more cinemas and film festivals across Wales.

Ends.

Download the press release