Session One – Bigger audiences, broader audiences
Heather Maitland, audience development specialist.
What is audience development and why do we need it? This interactive session explored how to use the FHW Understanding our Audiences research to get bigger, more diverse audiences. We looked at what we know about audiences for cinema: what are they like? What motivates them to attend? What stops them? We discussed what our organisations can do to overcome barriers and persuade more people to love what we do. Venues identified their own priorities audiences for development and practical ways to engage with them. What should you say? How should you say it? How can you get that message across within your limited resources?
What participants left with: a template for their own audience development plan and a good idea of what to put in it.
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Session Two – Dementia Friends
Learn how to make your venue dementia friendly, with Jo Lane and Rhia Jones, Dementia Friendly Communities Coordinators at Alzheimer’s Society. A Dementia Friend learns a little bit more about what it’s like to live with dementia and then turns that understanding into action. Anyone of any age can be a Dementia Friend. Each interactive Information Session lasts around 45 minutes to one hour. You will learn more about dementia and how you can help to create dementia friendly communities. There is no cost to hold the session, meaning you can book further sessions with staff at your venues. Hear practical examples from venues working with audiences with dementia and wider specialists.
What particpants left with: A greater understanding of Dementia, a Dementia Friend recognition badge, The Becoming a dementia-friendly arts venue: A Practical guide and further support from there Dementia Friendly Communities Coordinator in your area.
To find out more about Dementia Friends or to book a Dementia Friends session, contact Jo Lane at firstname.lastname@example.org
Session Three – Transgender awareness
Mark Williams from Equiversal and Iris Outreach Limited and Trans*form Cymru
How do you engage with the Transgender community? Are there any barriers at your venue that are faced by people who identify as Transgender and how might you overcome these to develop a more diverse audience? What impact does programming have on who attends? In just one hour this taster session touched on the above, sharing stories and experiences from members of the Transgender community to increase awareness and understanding.
What participants left with: Ideas on how to develop audiences and content in this area. The Trans*form charter and toolkit, developed in consultation with trans* young people.
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Session Four: Supportive environments for families of children with disabilities and additional needs
Contact a Family Cymru (Richard Jones and Kate Wyke)
What are the barriers at your venue that are faced by people with sensory overload difficulties and anxiety? How might you overcome these to develop a more confident audience? Participants found out how to engage with families during the booking process and welcome them into their venue in this Interactive hands- on session for film venues We looked at awareness, flexibility, reasonable adjustments and self-reflexion.
What participants left with: A starter kit/ resource which includes tips and contacts, as well as awareness of available support.
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Session Five: BME Women’s Film Clubs
How can you better reach isolated audiences, involve them in your project, and effectively sustain their engagement? Through a short presentation, film clips and discussion, participants will introduced key starting points for how to attract more diverse audiences locally.
We covered issues such as
- Programming and content,
- Marketing and promotion,
- Appropriate venues and screening times,
- Building networks and outreaching,
- Essential access and inclusion issues for minority communities, including asylum seekers and refugees.
What participants left with: A list of suitable films, and a resource of good practice, tips and contacts to help venues embark on diversifying audiences.