Film Hub Wales has released a report examining the performance of 14 key films with Welsh connections released in cinemas between March 2021 and March 2022.
The films, which range from Prano Bailey Bond’s Censor, to Lindsay Walker’s The Welshman, were selected as a sample from 20 known titles, reflecting a range of release strategies and sizes. All titles benefitted from the support of Film Hub Wales’ Made in Wales (MIW) strategy, which is funded by Creative Wales and the BFI. Welsh connections include where films were set or filmed in Wales, or made by or featuring Welsh talent.
This unique report, which was written by distribution consultant Delphine Lievens, leads on from an equivalent study commissioned by Film Hub Wales in 2020. It outlines a range of key data including how Welsh films are funded, produced, marketed and distributed, along with a range of diversity statistics. The aim of the work is to create new benchmarks against which emerging trends in Welsh audience behaviour can be explored annually, enabling the screen industry to respond.
Film Hub Wales Manager, Hana Lewis explains:
We take inspiration from countries such as Sweden where they routinely publish data about the performance of their homegrown films and use this to inform future productions as well as distribution and sales strategies. There’s a lack of shared data about film in Wales and we believe by developing this work we can better understand how audiences respond to on-screen content and interrogate issues around equity, prioritising films that explore fair representation. It also enables us to understand how well Made in Wales is working as a scheme, so we can tailor our support and ensure Welsh stories reach audiences.
The 14 titles reviewed for this report took £1.1million at UK and Ireland box office, with 13% of those admissions in Wales (an increase of 2% since 2020). Three quarters (77%) of the films exceeded the 3.15% average market share for 2021 Welsh box office. The report shows that smaller Welsh-set or Welsh story-based releases were popular with cinemas and their audiences in Wales. It highlights films such as The Welshman which had 100% of its screenings in Welsh cinemas; La Cha Cha, which took 99% of its box office from Welsh sites and The Toll, which made 83% of box office takings within Wales.
Director of The Welshman Lindsay Walker explains how important the support of Welsh cinemas and Made in Wales was to the release of the film:
It was so important that The Welshman screened at local cinemas, it was special! It brought communities together and gave a bigger sense of pride to our history in Wales. Having the film screened at independent cinemas during the pandemic allowed smaller cinemas to open and put audiences back into seats and Made in Wales helped us to achieve that. It’s amazing what film can do by bringing people together.
One of the key findings of the report is that despite a growing commitment to equity and inclusion within the UK film industry, none of the 14 films analysed were directed, produced or written by Black or non-Black people of colour, which was a decrease from 4% in 2020. Although there was a 32% increase in women directors and 10% increase in women producers, none were filmmakers of colour. There was a 2% increase in lead credits for actors from non-white backgrounds (from 7% to 9.38%).
Ila Mehrotra, Director of upcoming feature Being Hijra (2023) documenting India’s first transgender modeling agency, explains why stories from diverse filmmakers are crucial for Wales:
When we are given then chance to tell our own stories, then tokenism becomes a thing of the past, but in order to get there the film industry needs to provide us with well-paid, creative opportunities that create long-term financial and creative stability in our lives. Only then will we see real change in front of and behind the camera.
Other key data included that there were no Welsh language features released during the period (a decrease from one film, Anorac, in 2020). It is anticipated that this will improve significantly over the coming years with the announcement of the new Sinema Cymru Development Fund.
Gerwyn Evans, Deputy Director, Creative Wales adds:
This type of research is so important as it helps to provide an accurate picture of the film sector in Wales and enables us to identify areas where we must do a better job of reflecting and representing our communities. While it is encouraging to see an increase in the representation of female directors in the screen industry in 2021/22, it is clear that there is a lot still to do to challenge the lack of diversity and inclusion across Film and TV. Creative Wales is committed to driving change in this arena through continued partnership working, financial support and supporting trainee schemes. Our mission is to tackle these issues head on and, in turn, create more opportunities for people from all backgrounds, at every stage of their career in screen.
Films meeting wider inclusion criteria may have been funded between March 2020 and March 2021 but not released, and were therefore ineligible for analysis in this report. Film Hub Wales is committed to undertaking this research annually, subject to funding, and is working on a selection of titles with diverse talent, releasing in 2023.
Film Hub Wales’ MIW project offers year-round activities in partnership with Welsh exhibitors, including a film catalogue, which hosts over 700 shorts and features with Welsh connections. MIW is made possible thanks to direct support from Welsh Government via Creative Wales and the BFI Film Audience Network (FAN), awarding funds from the National Lottery. BFI FAN offers support to exhibitors across the whole of the UK, to boost cultural programming and engage diverse audiences. In Wales, activity is led by Film Hub Wales, managed by Chapter.
Audiences can keep up to date with news of the upcoming Welsh releases on the Made in Wales section of Film Hub Wales’ website, or by following @Filmhubwales on social media.
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Inclusive Cinema’s podcast series, Working Class Inclusion: Audiences, Colleagues & Programming, provides information and guidance to support exhibitors in improving cinema experiences for working-class people and those in poverty.
The resource comprises a series of six podcast episodes that cover a range of areas, from sliding-scale ticketing and equitable employment practices, to the films that are programmed and how they are presented.
There is also an access and inclusion checklist to support venues, festivals, industry initiatives and event organisers with strategic and operational measures to welcome working-class audiences and colleagues.
The series is presented by Dr. Leanne Dawson, senior lecturer in Film and Diversity and Inclusion Consultant.
Seven independent cinemas across Wales will receive funding from Film Hub Wales to support their venues with rising costs this spring.
As venues balance significant financial pressures, funds will be used to ensure that the best UK independent and international films continue to reach communities at affordable prices.
Working Class Inclusion: Audiences, Colleagues & Programming is a free resource to help cinemas be more inclusive.
Inclusive Cinema is launching a new free resource: Working Class Inclusion: Audiences, Colleagues & Programming, providing information and guidance to support exhibitors in improving cinema experiences for working-class people and those in poverty.
The resource comprises a series of six podcast episodes that cover a range of areas, from sliding-scale ticketing and equitable employment practices, to the films that are programmed and how they are presented. There is also an access and inclusion checklist to support venues, festivals, industry initiatives and event organisers with strategic and operational measures to welcome working-class audiences and colleagues.
Addressing the wider social context and responding to the omission of class or socio-economic position in the UK’s 2010 Equality Act, Dr Leanne Dawson (equality, diversity, and inclusion consultant, author, and academic in Screen Studies) was commissioned to explore the impact of cultural, social, and economic barriers on working-class people and their engagement with independent cinemas and pursuing careers in the industry.
Through sharing research and personal experiences, the series provides practical guidance and encouragement for organisations, outlining how positive interventions can lead to increased diversity across audiences and the workforce. It looks at the definition of ‘working-class,’ which groups many different experiences together — some people raised in poverty, others not, some in towns, some rurally, some with multiple diverse characteristics — and considers social mobility between classes and the impacts of financial income and cultural capital to participation in independent cinema.
Checklists outlining inclusion strategies and measures will accompany the podcasts. A film programming resource will also highlight the rich diversity of working-class stories and talent behind and in front of the camera, covering fiction features, documentary and short film. This will be complemented by ideas to make screenings available and more welcoming to working-class audiences, colleagues, as well as creatives, resulting in a deeper engagement with independent films and venues. Booking details and information on access materials, such as descriptive subtitles and audio description, will also be provided where possible.
Dr. Dawson explains why putting this resource together should be helpful to the exhibition sector:
I really want to help you make your cinema, festival, screening, or event as welcoming as possible to all working-class people. This series of resources comprises podcasts offering practical tips on how to attract and welcome more working class people and accompanying checklist documents that can be easily used to note what you’re currently doing well and what could be further improved on your journey to working-class inclusion.
Resource topics include:
The podcast and accompanying documents will be available through the Inclusive Cinema website on 1st March 2023: inclusivecinema.org
Inclusive Cinema is led by Film Hub Wales and supported by the BFI Film Audience Network (FAN) – using funds from the National Lottery to ensure the greatest choice of cinema is available to everyone across the UK. Funds in Wales are administered by FHW via Chapter as the Film Hub Lead Organisation.
More than £30M is raised each week for good causes across the UK by the National Lottery.
Over four episodes, trans curators, writers, and thinkers in the realm of cinema unpack some of the challenges and joys about being a trans person in cinema, offering stories, research and advice to champion trans-led and trans-loved cinema to help firmly establish it as part of the wider UK film exhibition landscape.
The podcast series and accompanying written resource documents a series of trans-focused film events from across the UK, from Orkney to London. Trans and non-binary programmers, filmmakers and speakers highlight the many ways to centre and celebrate trans cinema through rich insights and shared stories. Across in-depth intros, curious Q&As, friendly panels and engaged audience discussions, listeners and readers can expect to learn more about how to wholeheartedly support trans filmmakers and audiences.
Highlights of the podcasts include:
The written resource will expand on these themes, offering answers to tricky questions around programming trans film and filmmakers developing best practice for organisations and independent organisers.
The podcast is launching on Podbean and will soon be available wherever you get your podcasts. You will find it on the Inclusive Cinema website along with additional written notes here.
T.L.C. aims to provide valuable advice to venues, practitioners and filmmakers looking to support trans inclusion in cinema, helping to address the historic imbalance of trans representation on screen.
So Mayer, project consultant, says:
Creating TLC has been a process of (gender) euphoria. As a creative team, we’re so grateful for the tender, loving care that went into sharing ideas about screening, discussing and promoting trans+ films; building community by networking speakers, filmmakers, venues and audiences; and creating long-lasting accessible, shareable resources to keep the project alive. We hope that listeners hear the passion and pride in the podcasts and resources, and that the wealth of insights and examples sets a spark for future opportunities for audiences to experience…
This project is led by Film Hub Wales and supported by the BFI Film Audience Network (FAN) – using funds from the National Lottery to ensure the greatest choice of cinema is available to everyone across the UK. Funds in Wales are administered by FHW via Chapter as the Film Hub Lead Organisation.
More than £30M is raised each week for good causes across the UK by the National Lottery.
BFI awards £15.2M National Lottery funding over three years to 11 UK-wide strategic partners as it begins to implement its recently published 10-Year National Lottery Funding Strategy from April 2023. The partnerships will enable the BFI to grow the activity it supports UK-wide, building on frameworks and networks established since 2012. This ‘good cause’ National Lottery funding aims to grow cinema audiences for UK independent and international film, support development of new filmmaking talent and ignite a passion for screen culture in young people.
Pivotal in delivering one of the BFI’s core principles of being UK-wide, the BFI will work with key partners across the four nations to ensure its National Lottery funding effectively responds to the varying needs of the public and industry in different parts of the country. It will see many funding decisions devolved or taken collaboratively, and activity tailored by those on the ground who understand their local landscape, have valuable community networks, and can best reach people in their local area.
Partners selected and funded to lead on activity across the UK are:
Harriet Finney, Deputy CEO of the BFI, said:
Our partners are fundamental to the successful delivery of our ambitious National Lottery Strategy across the UK. We are very much looking forward to working with the venues and organisations announced today to ensure the BFI Film Audience Network, BFI NETWORK and BFI Film Academy Plus programmes evolve and grow to meet the changing needs of our sector. Driven by our belief everyone should have access to screen culture – from experiencing a diverse range of films in cinemas through to creating original screen works and a chance to forge careers – we are supporting these fantastic partners so they can bring those opportunities to local communities and people of all backgrounds, across the whole of the UK.
Access to a rich variety of screen culture inspires and informs our future filmmakers and creatives. The funding decisions announced today enable our partners to deliver three distinct but interconnected areas of work. These organisations will provide highly visible cultural hubs that are largely based out of independent cinemas and film venues across the UK. Crucially, the funded partners will make audience and talent development opportunities accessible to audiences, young people and aspiring filmmakers across their respective regions or nations.
Continuing to support this UK-wide structure also responds to a consistent message heard throughout the extensive consultation with public and industry undertaken to develop the strategy: that every part of the country has a different set of needs, opportunities and challenges around screen culture, and local organisations are best placed to respond to these. Further UK-wide partners will be announced in the coming weeks, as recipients of National Lottery funding to support skills and education activity which will complement this work. Alongside BFI FAN, support of the exhibition and distribution sector is available via the BFI National Lottery Audience Projects Fund which is currently open for applications.
The £15.2m announced today aims to address a number of primary objectives of the BFI’s National Lottery Strategy. These include seeking to:
A collaboration of eight leading venues or film organisations representing the UK nations and regions, the BFI Film Audience Network supports a stronger and more connected approach to growing audiences for UK and international film on the big screen. FAN has over 1,700 members comprising cinemas, festivals, mixed-arts venues, community cinema and film archives, which can access training, funding, programming support and network opportunities.
BFI NETWORK exists to support, develop and champion new and emerging filmmakers across the UK. Working with partners, NETWORK has an on-the-ground presence in every UK nation and region, led by BFI NETWORK Talent Execs, to connect with and deliver support to new and emerging filmmakers. BFI NETWORK offers funding for short films and first feature development, as well as a range of professional development support to writers, directors and producers.
BFI Film Academy Plus, the newly named UK-wide in-venue education offer, helps connect 16-25 year olds with opportunities to pursue their love of screen culture and learn how to set about a career in the industry. Funding will enable venues across the UK to provide locally tailored support packages such as masterclasses, screenings and bursaries, helping them to learn more about the film industry, watch cultural cinema, become familiar with their local venues and develop skills as independent filmmakers, film curators or film industry new entrants.
The BFI National Lottery Funding Strategy aims to build a diverse and accessible screen culture that benefits all of society and contributes to a prosperous UK economy. At its heart are three core principles: equity, diversity and inclusion, so everyone can develop a meaningful relationship with screen culture, regardless of their background or circumstances; UK-wide, so that everyone across the four nations of the UK should be able to experience and create the widest range of moving image storytelling; and environmental sustainability, from reducing the BFI’s own carbon emissions to supporting wider industry efforts to get to net zero and address biodiversity loss.
Welcome in 2023 with a host of Welsh films for your cinema diary. Film Hub Wales has put together a selection of the most anticipated releases with Welsh connections, coming to a cinema near you this year.
First up is Timestalker. Produced by Pembrokeshire born Vaughan Sivell, the film tells the story of a time-travelling hopeless romantic (Alice Lowe) as she deals with love, death and reincarnation.
If biopics are more your thing, then look out for Y Sŵn from the Welsh creatives behind 2022 success Gwledd (Roger Williams and Lee Haven Jones), which tells the story of iconic politician Gwynfor Evans and the rise of S4C during the Thatcher era.
Also highly anticipated is The Almond and the Seahorse. Written by Llanarth based Kaite O’Reilly, with directorial debut from Anglesey born Celyn Jones and a soundtrack from Gruff Rhys (Super Furry Animals). The film stars Rebel Wilson as Sarah, an aspiring archaeologist, who is coming to terms with her partners traumatic brain injury.
Audiences can also look forward to international stories from Welsh storytellers, from South African apartheid (Comrade Tambo’s London Recruits) to the first transgender model agency (Being Hijra). These films offer crucial representation for minoritised communities, within a Welsh context, giving us a platform to shape how we see ourselves as a nation and how others see us from across the world.
Radha Patel, Film Hub Wales’ Made in Wales Officer explains:
Our local cinemas need us, just as much as we need them. All of these films say something about Wales whether they’re directly about our country or not. The most important thing is that we – as audiences – watch them, talk about them, voice what they say to us with our friends and online and continue to support local, independent, cinemas so that they can keep showing films that explore Wales’ cultural identity as times change.
Kaite O’Reilly, Writer of ‘The Almond and the Seahorse’ said:
The film has a long history and connection to Wales. I first wrote the theatre script in 2008 and the extraordinary response to the play made Celyn Jones and I determined to bring this ‘hidden’ story to the screen, to bring awareness, hope and the particularly reassuring reaction a collective experience brings. Cinema is special – it is remarkable to sit together across Wales with friends and strangers, to share a resonant moment and make noise about this ‘silent epidemic’ – to let people know they are not alone.
Emilie Barra, Head of Marketing at Signature Entertainment adds:
‘‘Here at Signature Entertainment, we are proud to be supporters of independent films and
we are particularly excited to have 2 upcoming Welsh films on our 2023 slate. The hyperoriginal and critically-lauded sci-fi thriller LOLA is an Ireland and UK production with Welsh elements and an outstanding debut by Andrew Legge.- an outstanding debut by Andrew Legge – and we’re also proud to also support prolific Welsh filmmaker Jamie Adams with his new star-studded romantic drama SHE IS LOVE. We look forward to collaborating with the Film Hub Wales and local cinemas to bring these gems to Welsh audiences’’
Film Hub Wales’ Made in Wales (MIW) project celebrates films with Welsh connections. It offers a host of year-round activities in partnership with Welsh exhibitors, including a film catalogue, which hosts over 600 shorts and features with Welsh connections.
Audiences can keep up to date with news of the upcoming Welsh releases on the Made in Wales section of Film Hub Wales’ website, or by following @Filmhubwales on social media.
MIW is made possible thanks to funding from Creative Wales and the BFI Film Audience Network (FAN), awarding funds from the National Lottery. BFI FAN offers support to exhibitors across the whole of the UK, to boost cultural programming and engage diverse audiences. In Wales, activity is led by Film Hub Wales, managed by Chapter.
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Hailed at the Cannes Films Festival, the film tells the story of the sisters from Barbados, raised in Haverfordwest with a deep passion for literature and creative writing.
June was interviewed by The New Yorker in 2000 stating that, as the only Black family, they faced horrific abuse and consequently the sisters became each other’s greatest support system. They were inseparable, speaking a special language to each other that only they understood while becoming selectively mute to everyone around them. Later on in life, sectioned by a deeply unjust and racist mental health system, they continued to keep diaries, wrote stories, poems and novels and eventually pooled together to get one of their novels published.
This incredible true story brings their friendship, creative aspirations and traumatic experiences of navigating a white world, to life on the big screen.
In celebration of their writing and creativity, we’ve put together a list of films by and featuring Black-Welsh talent to highlight the importance of championing Black creatives from development to production and of course exhibition!
To book The Silent Twins for your venue please contact: Albina.Terentjeva@nbcuni.com
Universal Pictures also have a number of exciting assets to support your screening including posters, quads, stills, trailers and more.
With the support of Film Hub Wales (FHW), cinemas across Wales will explore the timeless magic of Wales on screen this winter, bringing spells, spirits and folklore to Welsh audiences, through a season of films and events about Welsh witchcraft.
Activities launch at Pontio Arts Centre in Bangor on the 28th October, where their ‘Witches Sabbath’ weekend will welcome Mari Elen Jones from Gwrachod Heddiw, an award-winning podcast which celebrates Welsh women and their connections to witchcraft. Over the weekend, guests will also include Director, Ffion Pritchard, of new short Welsh film Annwn, about a talented young witch and illustrator Efa Lois who specialises in folklore, flowers and Welsh witches. The live, Welsh language, video podcast will explore the character of the Witch in cinema, the history of witchcraft in Wales, its revival and the modern Welsh witch.
Off Y Grid, a network of seven venues across North Wales (including Pontio), that collaborate to bring the best British independent and international cinema to Welsh audiences, will host a second live podcast about horror cinema and Witches, with a screening of Gaspar Noe’s experimental horror film Lux Aeterna.
Both events will be recorded live and made available to cinemas across Wales with the support of funding from FHW’ Made in Wales (MIW) strand, which celebrates films with Welsh connections. Audiences can enjoy a series of witchcraft themed films in their local community cinema, such as Gwledd, St Maud and Rungano Nyoni’s I am not a Witch, which reaches it 5th anniversary in October.
In Wales, five people were executed for ‘crimes’ of witchcraft. Drawing on Celtic roots and a deep connection with the environment, ‘rituals’, ‘prayers’, ‘blessings’ and non-Christian religious spiritual practises were familiar to Welsh people who practised dewiniaeth or magic at that time, that it was easy to tell apart real witchcraft apart from the accusations. In the following centuries, forced assimilation into Christianity and stricter laws around speaking Welsh, pressured generations to give up more of their cultural heritage and practices of dewiniaeth slowly faded.
Radha Patel, Film Hub Wales’ Made in Wales Officer explains why FHW encourage audiences to learn about the history of witchcraft:
“Today, a new generation of young, Welsh witches are emerging and revisiting their cultural practices and heritage. Wales’ unique spiritual connection to land, community centred society and common-sense saved thousands of women from being unnecessarily killed by superstition. In the future, what life-changing moments could be inspired by this new revival in Celtic spiritualty? We believe that film can help us to explore and answer these questions.”
Emyr Williams, Cinema Coordinator at Pontio Arts Centre, Bangor continued:
‘‘Horror Cinema was never made to be watched on your own – a communal experience of terror is something we strive to offer our audiences. Our Witches themed weekend in Pontio allows us the opportunity to show brilliant horror films and engage directly with our audience’s interests, by recording two bilingual podcasts in in front of a live audience. We have invited experts to discuss Witchcraft in all its forms, from questioning cinematic representation and gender stereotyping to re-examining Welsh mythology and social history, as well as imagining how Witches are adapting to the digital age.’’
Ffion Pritchard, Director of ‘Annwn’ concluded:
“Witch’ was once a death sentence for women outside the social norms – disabled women, single women, childless women. Now, so many of us turn to its traditions. The films and conversations in this line up prove these experiences are far from rare and part of a wider movement of reclaiming womanhood and heritage in artistic and spiritual contexts in an exciting cultural moment for Wales. These stories deserve to be seen and told anew. The visual majesty of the old myths deserves a big screen experience – so where could be a better place to reinvent ancient tales, than at your local cinema?”
MIW offers a host of year-round activities in partnership with Welsh exhibitors, including a film catalogue which hosts over 600 shorts and features with Welsh connections.
MIW is made possible thanks to funding from Creative Wales, along with support of the BFI Film Audience Network, awarding funds from the National Lottery. FAN offers support to exhibitors across the whole of the UK, to boost cultural programming and engage diverse audiences. Funds in Wales are administered by FHW via Chapter as the Film Hub Lead Organisation.
More than £30M is raised each week for good causes across the UK by the National Lottery.
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Download the full press release here
A new website designed to make cinema more accessible to Deaf and Blind audiences has launched in the UK.
Sidecard is a searchable database, which records details relating to film access materials, such as subtitle and audio description files.
The site, which is the first of its kind (in the UK), is intended to improve and promote accessibility, encourage learning and resource sharing across cinemas, film festivals and the wider film exhibition sector. The project is supported by BFI, awarding funds from the National Lottery.
Charlotte Little, Access Consultant and member of Sidecard’s working group, explains:
‘Descriptive subtitles completely transform my viewing experience and having a database like Sidecard, to refer audiences and practitioners to, will be of huge significance in the ongoing journey to standardise accessibility within film exhibition.’
The site, a joint project of Matchbox Cine, Inclusive Cinema, Film Hub Wales, Film Hub Scotland and Independent Cinema Office, will invite users to upload details of subtitle and audio description files made to support accessible screenings and disc releases. Sidecard will also host glossaries and tailored guides to support distributors, exhibitors and film-makers to learn practically about making films more accessible.
Sidecard is named for the separate “sidecar” files that are created to make screenings and home viewing accessible to Deaf and Blind audiences. No such files will be hosted on the site, but their details will be logged – who made them, who commissioned them, against what version of what particular film – and contact details provided, so that whoever might want to make further use of them can request the materials and permission to use them.
Megan Mitchell, Inclusive Cinema Project Manager for BFI FAN explains:
‘Sidecard will support exhibitors, and those across the sector keen to support diverse audiences, to more easily find and share accessible versions of films. With exhibitors, especially mid-sized festivals and smaller exhibitors within Scotland, having made a considered effort to increase accessible screenings for Deaf and disabled audiences over the past few years, Sidecard aims to facilitate a collaborative sector wide effort to allow exhibitors to ensure all audiences have access to great films.’
The project was supported by BFI FAN – a UK-wide network made up of national and regional Hubs which seek to ensure the greatest choice of cinema is available to everyone across the UK. Inclusive Cinema is part of BFI FAN and coordinated by Film Hub Wales.
More than £30M is raised each week for good causes across the UK by the National Lottery.
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Gwledd (The Feast), a carnivorously chilling Welsh language horror film, will be released exclusively in cinemas on August 19th, via Picturehouse Entertainment. This will be the first Welsh language feature to screen to cinema audiences since the release of Welsh music documentary, Anorac in 2019.
Set in mid-Wales, the film was driven by Welsh talent. Written by Roger Williams and directed by Lee Haven-Jones, it features prominent Welsh actors Nia Roberts and Julian Lewis Jones, as well as rising talents Steffan Cennydd and Annes Elwy.
Elwy plays Cadi – a mysterious young woman that takes a job as a waitress for a wealthy family in the remote Welsh countryside, on the eve of an important dinner party. As the night progresses, she soon begins to challenge the family’s beliefs, unravelling the illusion they’ve created with slow and terrifying consequences.
The release is significant for Wales, introducing Welsh language to new audiences globally whilst also meeting local demand from Welsh people, to watch stories in their native tongue. Traditionally, duel versions of a film have been requested in English. Solely in Welsh, Gwledd paves a steady path for new ways of working. This not only honours the Welsh language but holds the door open for further films to be made. A new collaboration between S4C and Creative Wales will see one million annually invested in to Welsh language film, supporting the Senedd’s commitment to develop one million Welsh speakers by 2050 and signaling positive change for Welsh language filmmaking.
Roger Williams, writer of Gwledd explains:
“If we were to be quite bold about telling our stories on this big, big, screen, we could start to build the kind of culture where it’s not unusual to see Welsh language film in cinemas…”
The film’s release is supported by Film Hub Wales’ Made in Wales (MIW) strand, which celebrates films with Welsh connections, building greater awareness of stories from real Welsh communities and helping to shape our cultural identity.
Radha Patel, Made in Wales Officer at Film Hub Wales explains:
“Welsh films help to shape the culture of Wales. The stories we tell on screen can have global reach – changing the way the world sees our country. It’s exciting to have a Welsh-language feature coming to local cinemas and communities again but this shouldn’t be an anomaly. Wales is home to a diverse nation of storytellers and Welsh audiences deserve to see more films representing their language, country and culture. We know that Gwledd can inspire new talent to make the films they want to see.”
Through MIW, cinemas can screen a special interview with Roger Williams and Annes Elwy, along with a creative essay by freelancer writer and researcher Rosie Couch, which explores the political and environmental context of the film. FHW and Picturehouse have also worked together to ensure that Welsh cinemas will have access to Welsh-language posters, trailers, audio description and hard of hearing captions for Welsh-speaking d/Deaf and Disabled viewers.
Gwledd received funding from the national development agency, Ffilm Cymru Wales. Gwledd was produced through Ffilm Cymru Wales’ Cinematic initiative which is supported by S4C and the BFI (using funds from the National Lottery) & Melville Media in association with Fields Park.
Kimberley Warner, Head of Production at Ffilm Cymru Wales explains why the release is significant:
We’re so proud to have supported this unique film through our scheme for debut feature films ‘Cinematic’ and for Roger and Lee to now be mentoring the next generation of Welsh language filmmakers through our ‘Labordy’ talent development scheme. It’s been a promising year for Welsh language cinema all round with exciting festival premieres also soon to be announced for Ffilm Cymru films ‘Jelly’ (written and directed by Sam O’Rourke) and ‘Nant’ (written and directed by Tom Chetwode Barton). Films like Gwledd, which are backed by strong sales agents and distributors, gaining international as well as national acclaim, help to pave the way for the full potential and diversity of Welsh language film to be realised.
Made in Wales offers year-round activities in partnership with Welsh exhibitors, including a film catalogue which hosts over 600 shorts and features with Welsh connections. MIW is made possible thanks to direct support from Welsh Government via Creative Wales, along with support of the BFI Film Audience Network, awarding funds from the National Lottery. FAN offers support to exhibitors across the whole of the UK, to boost cultural programming and engage diverse audiences. Funds in Wales are administered by FHW via Chapter as the Film Hub Lead Organisation.
More than £30M is raised each week for good causes across the UK by the National Lottery.
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From Orkney to London, cinemas, festivals and independent exhibitors will present film screenings, Q&As and panels on diverse topics related to trans visibility in cinema, thanks to support from the BFI Film Audience Network (BFI FAN) awarding National Lottery funding. These events will also be recorded live and made into podcasts.
T.L.C, supported by delivery partner, writer and activist So Mayer, aims to help address the historic imbalance of trans representation on screen. The events will be run by Milo Clenshaw, Alchemy Film & Arts (Hawick, Scotland), Lillian Crawford, Freelance Writer & Researcher (Manchester, England), Beatrice Copland, The Phoenix Cinema (Orkney, Scotland), Rebecca del Tufo, The Lexi Cinema (London, England) with additional podcast elements from Trans+ On Screen. Full events listings can be found on Inclusivecinema.org here.
Megan Mitchell, Inclusive Cinema Project Manager for BFI FAN explains:
There is ongoing underrepresentation of trans voices on-screen and by supporting trans led and trans focused projects like T.L.C, Inclusive Cinema hopes to help address this and inspire other film exhibitors to undertake similar events. Those who will be running events under the T.L.C banner have all come to the project with their own unique insights into what is lacking when it comes to trans voices within cinema, reflecting the diversity of lived experiences of trans people. T.L.C is also for audiences, we want trans audiences to feel safe within cinema settings and be able to recognise their own experiences in what is being programmed and what ends up on screen.
The BFI FAN in a UK-wide network made up of national and regional Hubs which seek to ensure the greatest choice of cinema is available to everyone across the UK. Inclusive Cinema is part of BFI FAN and coordinated by Film Hub Wales.
More than £30M is raised each week for good causes across the UK by the National Lottery.
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