WOW Wales One World Film Festival attends ICO: Developing your Sponsorship Strategy
Annita Nitsaidou from WOW was able to attend the Independent Cinema Office’s training course in London with help from our training bursary.
This short course from BFI FAN, provided practical steps to help festivals and exhibitors build a sponsorship strategy that can effectively build new financial partnerships. This in-person day was the third part of this course, with the previous two sessions being online.
“Attending the Independent Cinema Office’s Developing your Sponsorship Strategy training has shifted how I think about sponsorship: away from ‘help us fund things’ and towards ‘join us in making something meaningful happen.’”
Annita said that through the course she “learned how to clearly articulate WOW’s mission and audience impact in a way that resonates with external partners.” The course provided Annita with structure and guidance when thinking about approaching sponsorship opportunities for WOW festival’s specific rural audience. She came out more confident and strategically minded and is already implementing a new way of thinking surrounding her pitch materials.
The in-person day also provided Annita with an invaluable opportunity to network with other FAN members across the UK where she shared notes and honest ideas and feedback. Annita said “Overall, I returned to work with a sharper, values-led sponsorship approach that feels both more confident and more accountable to our communities.”
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Annita was able to attend this training course with the support of Film Hub Wales via our bursary scheme. If you want to attend a meeting, course or event that would benefit your organisation and develop audiences but the costs are prohibitive, you can request a bursary here.