Guidance for Reopening Cinemas

The Welfare, Ystradgynlais

Following the announcement from Welsh Government that cinemas can reopen from the 27th July, 2020, we know you will be carefully considering your next steps. We’ve put together some guidance and advice from leading organisations and associations within the sector to help inform your decisions:

Reopening: Welsh Government guidance for culture and heritage destinations and venues

The reopening of culture and heritage destinations and venues can only be possible within the current COVID-19 regulations.

COVID Pass: guidance

As of Monday 15th November 2021, visitors to cinemas, theatres, and concert halls in Wales will be required to show a COVID pass. Below are some useful links:

NHS COVID Pass promotional pack:
This includes bilingual videos and posters to help with communicating to audiences

Get your NHS COVID Pass:
How to get the NHS COVID Pass to prove that you are vaccinated against COVID-19 or have tested negative.

Test, trace, protect guidance

Keeping records of staff, customers, and visitors: test, trace, protect. Guidance issued by the Welsh Ministers under regulation 13 of the Health Protection (Coronavirus Restrictions) (No. 2) (Wales) Regulations 2020.

Read more here

UK Cinema Association guidance for cinemas

The UK Cinema Association has been working with the Department for Digital, Culture, Media and Sport (DCMS), the British Film Institute, the Screen Sector Task Force, the Independent Cinema Office and Bectu, Public Health England (PHE), the Health and Safety Executive (HSE) and the devolved nations to develop guidance for keeping workers and customers safe during COVID-19.

Read the guidance here

ICO article: Further considerations for independent cinemas when thinking about reopening

This article is intended as advice on further safeguarding considerations that independent cinema operators can make in addition to the guidance set out in the UKCA’s Working safely during COVID-19 in Cinemas.

They have identified three core areas of operation to consider when reopening our cinemas: Health & Safety, Economic necessity and Cultural robustness.

Read the full article here

Guidance for Community Cinemas and Nontheatrical Exhibitors

With venues reopening and films coming to the market, the Film Audience Network have compiled a document covering the most important questions, opportunities and considerations if you’re thinking of showing films again soon.

Featuring advice on planning, programming, audience and volunteer safety, the guidance will be updated as and when conditions change.

The guidance can be downloaded here.

Welsh Government have also released guidance for the safe use of multi-purpose community centres:

Read more here.

We Are Parable Audience Confidence research

We are Parable carried out research to explore the confidence of Black audiences upon their return to cinemas.

In June 2020, they administered the survey to almost 1100 nationwide respondents.

Read the results

The Audience Agency Bounce Forwards Recovery Route Maps

The Audience Agency’s Using Evidence To… route-maps are designed to help you navigate your own data and The Audience Agency’s free resources to clear key hurdles for bouncing forwards.

Read more here


CICAE have a host of useful resources and articles on their website around the theme of reopening.

Read more here

Reopening Communications from Members

Find some great examples of how members are communicating with their audiences about what to expect when they reopen.

Theatr Colwyn Reopening: What to expect

Gwyn Hall: Welcoming You Back

CellB: Reopening video

FHLO Watershed