The story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Director: Yemi Bamiro
Producer: Will Thorne, Michael Marden
Editor: Michael Marden
Cast: David Falk, Jemele Hill, Scoop Jackson, DJ Clark Kent
Music: Baba Adefuye, Thomas Farnon
Length: 1hr 23mins
Certificate: TBC
Format: DCP, BluRay
Language: English
Date: 23rd October 2020
Distributor: Dartmouth Films
Contact: wayne@dartmouthfilms.com