With technology developing on an almost daily basis, the plethora of tools available to marketers within film exhibition is forever expanding, and it can be difficult to discern which are truly worth dedicating your time to.
In your own time and at your own pace, by working through these seven lessons you’ll hear from some of the industry’s leading experts in marketing and gain knowledge, expert insights and new techniques that you can immediately begin using in your cinema or at your festival. Some of the topics covered include:
- Getting the most out of box office data
- The principles of customer relationship management (CRM)
- The essentials of data collection
- Using data analytics tools
To find out more about the course, click here.