Freelance: Made in Wales (MIW) Researcher

Gwledd The Feast © Picturehouse Entertainment

Fee: £2000 (10 days work x £200 per day)
November / December 2022
Location: Remote – work can be undertaken from across the UK.
Reports to: Made in Wales Officer

Film Hub Wales launched its Made in Wales strategy in 2014, in response to demand from film exhibitors (festivals, cinemas, mixed art centres, community screens) wanting to show Welsh films but a lack of systems in place to enable this.

Over the course of 8 years, FHW developed a number of approaches to help relieve this issue, from funding schemes, to Welsh Film Screening Days. In 2021, with new funding support from Creative Wales, a MIW Officer was employed to work with filmmakers, distributors and exhibitors to make films with Welsh connections more visible to public audiences – adding creative, cultural and economic value to each release through tailored advice, marketing assets, partnership building and more.

With few funding avenues for film marketing, those working to make or show independent films often have no capacity or skills to do this work. We know that Wales is home to the latest productions, that we have talented people and stories to tell but we’re missing opportunities to shout about our achievements. We also believe that stereotypical Welsh stories are more heavily perpetuated and this is having a negative impact on how Wales is perceived globally.

By thinking about what happens once the film is made, we can put effective storytelling strategies in place about the Welsh people and ways of life depicted, locations used and the journeys of talent behind on screen productions we believe we can inspire new entrants whilst also presenting more equitable and modern perceptions of ‘Welshness’ to local and global communities.

In order to measure a Welsh film’s success, understand audience behaviour and plan stronger marketing strategies, we need to know more about how the films perform.

However, data is often held in organisational siloes, or certain fields aren’t collected at all – making it difficult to gather any meaningful ‘benchmarks’. In 2020 we commissioned Film Culture to research and analyse data from 12 films released between March 2019 – 2020.

This visual summary will give you a taste of the findings (a full written report is available on request).

Twelve months on, we want to collate data about a new set of films releasing between 2020-2021, some of which have benefited from MIW support, compare this to the original findings and identify trends.


A set of key data fields has been established and a distribution survey has been created via google forms. It has been circulated to 10 – 12 distributors / rights holders. The researcher will:

  • Ensure that any outstanding survey data is collated fully from the identified sources (by email or phone follow up) and compile this in to the template provided,
  • Look for any key trends across the 20/21 data and draw comparisons to the 19/20 data (any positive or negative changes, any emerging trends),
  • Present the findings into a short written report, ideally no more than 10 pages,
  • Pull out key findings for the infographic (see example),
  • Create a summary infographic. Support is available to the researcher to prepare the infographic if this is outside of the individual’s skillset,
  • Complete 2 x additional case studies to broaden the depth of findings (1 x exhibitor experience, 1 x film example), if time allows (no more than 2 pages per case study).


  • 1 x complete data set for 10-12 films,
  • 1 x piece of written research into Welsh film performances 20/21.
  • 1 x visual summary,
  • Presentation of findings back to the FHW team,
  • 1 x case study from an exhibitor about the benefits of MIW,
  • 1 x case study about how MIW has supported a film’s release.


  • Experience of data collection methods such as desk research and interviewing,
  • Experience of writing reports of a similar style,
  • Excellent communication skills, written and spoken,
  • Ability to work alone and take initiative,
  • Excellent administration skills and attention to detail,
  • IT literate, particularly in excel and google suite,
  • Ability to work under pressure on multiple deadline driven tasks,
  • Access to a laptop or PC to work from.


  • Experience working with multiple partners and stakeholders,
  • Experience of basic design packages such as Piktochart,
  • Knowledge of film exhibition, distribution and the wider film industry.
  • Understanding of Welsh film or comparable regional examples.


  • The researcher will become familiar with all relevant Health and Safety, operational, personnel, customer care, Data Protection and financial procedures, ensuring that all statutory obligations are complied with, especially in relation to licensing laws and first aid,
  • The post-holder’s duties must at all times be carried out in compliance with Chapter’s Equal Opportunities policy, ensuring equality of opportunity is afforded to all persons both internal and external to Chapter.

Candidates from diverse backgrounds will be encouraged to bring their experiences to their role and to foster broader understanding in the FHW team and wider FAN. A flexible attitude will be taken to ensure candidates with access requirements/carer demands are supported,

Please send us a cover letter, along with a copy of your CV to

Short listing will be based on how well applicants meet the essential criteria listed in the position description. Please address each point in your proposal.

Closing deadline for proposals: 9am Wednesday 14th September

We will contact short-listed candidates to schedule interviews (date TBC). We will not be able to meet with individual candidates prior to interview.

About Film Hub Wales
Film Hub Wales (FHW) celebrates cinema. We support organisations that screen film, from film festivals, to societies and mixed arts centres. Working with over 315 Welsh exhibitors, we aim to bring the best British and international film to all audiences across Wales and the UK. Since Film Hub Wales set up in 2013, we’ve supported over 300 exciting cinema projects, reaching over 508,000 audience members.

We’re part of a UK wide network of eight hubs funded by the BFI (British Film Institute) which form the Film Audience Network (FAN), with Chapter appointed as the ‘Film Hub Lead Organisation’ (FHLO) in Wales.

We are also proud to lead on the UK inclusive cinema strategy on behalf of BFI FAN.

Website, Twitter, Facebook

About the BFI Film Audience Network
Supported by National Lottery funding, the BFI Film Audience Network (FAN), is central to the BFI’s aim to ensure the greatest choice of film is available for everyone. Established in 2012 to build wider and more diverse UK cinema audiences for British and international film, FAN is a unique, UK-wide collaboration made up of eight Hubs managed by leading film organisations and venues strategically placed around the country. FAN also supports talent development with BFI NETWORK Talent Executives in each of the English Hubs, with a mission to discover and support talented writers, directors and producers at the start of their careers.

BFI FAN Film Hubs are:

  • Film Hub Midlands is led by Broadway, Nottingham working in partnership with the Birmingham-based Flatpack
  • Film Hub North is led collectively by Showroom Workstation, Sheffield and HOME Manchester
  • Film Hub South East is led by the Independent Cinema Office
  • Film Hub South West is led by Watershed in Bristol
  • Film Hub Scotland is led by Glasgow Film Theatre
  • Film Hub Northern Ireland is led by Queen’s University Belfast
  • Film Hub Wales is led by Chapter in Cardiff
  • Film Hub London is led by Film London

BFI FAN website

About the BFI
We are a cultural charity, a National Lottery distributor, and the UK’s lead organisation for film and the moving image. Our mission is:

  • To support creativity and actively seek out the next generation of UK storytellers
  • To grow and care for the BFI National Archive, the world’s largest film and television archive
  • To offer the widest range of UK and international moving image culture through our programmes and festivals – delivered online and in venue
  • To use our knowledge to educate and deepen public appreciation and understanding
  • To work with Government and industry to ensure the continued growth of the UK’s screen industries

Founded in 1933, the BFI is a registered charity governed by Royal Charter.
The BFI Board of Governors is chaired by Tim Richards.

About Chapter
Chapter is one of Europe’s largest and most dynamic arts centres with cinemas, theatres, exhibition spaces, studios, a café, award-winning bars, over 60 cultural workspaces and more.  Chapter has an international reputation for excellence, innovation and collaboration. It offers an ever-changing programme of the best performance, films and exhibitions from Wales and from around the world.