• According to the 2012-2013 survey by Arts Council Wales (ACW), the attendance and participation of Welsh African communities in projects funded by ACW were 26,912 out of 537,229, a mere 5% of total audiences. Film Hub Wales’s research noted only 3.45% of films screened in cinemas across Wales are considered African. Watch Africa aimed to reach out to underserved areas with cultural/foreign screenings, especially BAMER communities.
• The club aimed to reach African communities outside of the Watch Africa festival, with informal and BAMER centred/led opportunities which worked to expand and sustain existing and core festival audiences.
• The aim was to overcome barriers to engagement by bringing African film to BAMER communities in venues and settings familiar to them, rather than requiring them to visit venues that are unfamiliar.
• The club planned to foster engagement among BAMER communities by providing opportunities to discover African film, to connect with developments in film on the continent, to become active participants and grow skills and confidence

• Establishing film club provision beyond the festival dates, for the first time
• Connecting established speakers such as Rungano Nyoni and Norbert Mputu to audiences in Wales
• Reaching two communities in Wrexham and Newport for the first time
• Increasing the number of African films screened to audiences in Wales
• Offering communication and events training to volunteers who used this knowledge to lead events

• I am not a witch – Zambia
• Burkinabe is Rising – Burkina Faso Adama – North Africa
• Touki Bouki – Mali Hyenes
• Mali Sacred Water – Rwanda

Venues:

• Ty Pawb,
• Dagos,
• Barnabas Arts Centre,
• The Gate,
• Wales for Peace/Temple of Peace at Wales Centre for International Affairs (WCIA),

Strategic Partners:

• Film Hub Wales
• Race Council Cymru (RCC)
• Ffilm Cymru Wales
• Jicho Communicative (Zanzibar)
• Tuwatch Sinema (Kenya)
• Dagos
• Made In Roath
• Hub Cymru Africa

£5380 total project cost, £2200 Film Hub support

What worked:

• 375 people from different communities in Wales attended African film events across 6 locations
• All 7 screenings offered Q&As or enhanced activity
• Communications training was offered to 3 volunteers, who used this knowledge to deliver events
• 100% of audience members rated the experience as very good (the highest possible rating)
• New evaluation methods were used, resulting in digital feedback from audiences that can be used to promote the festival
• 87% of audiences were new to the venues and 100% would visit again 28% of the audiences were from BAMER communities

What has been difficult:

• Planning one of the proposed screenings at Parc End Prison, Bridgend, was challenging within the time frame but delivery is planned for the future.

What you would do differently if you did it again:

• The film club has allowed Watch Africa to reach new audiences and the screenings have been well received with great feedback. One thing that they weren’t able to utilise efficiently is local connections that would have reached more people. By overcoming challenges of capacity, distance and means of communication, they would have been able to reach more people. They hope that to be able to continue and develop these film clubs and learn from initial experience. Watch Africa would also like to explore the aspect of food and film more. Some audiences expected food to be provided on the day and they believe doing so will provide a holistic experience.

What audiences said:

• ‘Inspiring, Informative and Uplifting’ – Burkinabe is Rising
• ‘Inspiring, Thought Provoking, gave me more hope for the future of Zimbabwe’
• ‘Very emotive and moving. Very artistic and hard hitting. Beautifully shot and thought provoking’ – I am Not a Witch
• ‘Extremely Insightful, wonderful to have some context + listen to different angles/observations’ – I am Not a Witch
• ‘Really proud to have a event like this in Newport’ – Burkinabe is Rising
• ‘Very thought provoking and uplifting’ – Burkinabe is Rising
• ‘Very artistic film & powerful, addressing worldwide & political views’. – I Am Not a Witch

What professionals, press and partners said:

• ‘We would love to continue to develop cross-cultural screenings with audiences in Wales’ – Dave, owner of Dagos.
• Opportunity to learn about Film – how it works – and about programmes & pathways
• Opportunity to hear speakers and then talk to them in person
• Q & A from ‘inspirational woman and role model’
• Interesting to know we have Black films & directors
• Diversity of audience
• More invites to similar events