The New Release Strategy:

In 2016, FAN launched a new scheme designed to support some of the best new films from across the globe. Working closely with both distributors and exhibitors, as well as key partners like Into Film and the Independent Cinema Office (ICO), this initiative aims to support the UK market for great films that might not otherwise be widely seen, developing and sustaining an appetite for cultural cinema. The ambition is to connect the local cinema brand and the distributor’s national promotional campaign to audiences across the UK.

The films announced for 2017/18 so far:

The five titles available from 2016/17 are:

Every film is different, so what’s on offer for each one will vary, from events with film talent, to Facebook advertising campaigns, to educational resources. Some include a full range of web and social media assets, press templates and key national and regional partners and networks to tap into. These resources will be free of charge for exhibitors.  

Find out more about the films on offer in our New Releases section.


What can Film Hub members and exhibitors expect from a FAN supported film?

  • A bigger marketing and press campaign, raising visibility and targeting specific audiences in every region of the UK,
  • Access to regional preview screenings,
  • A comprehensive marketing pack created by exhibitors for exhibitors, with top-quality, tailored content to take the hard work out of reaching your audiences. It will include: web and social media assets; press templates; key national and regional partners and networks to tap into,
  • Interesting and alternative shareable content for each of the titles.

We have a modest amount of support available to go towards costs such as:

  • Innovative marketing approaches (tell us your ideas!),
  • Community outreach to targeted groups, 
  • Boosted Facebook ads (circa £50),
  • Travel and subsistence for speakers (circa £100),
  • Creation of vox pops or recorded Q&As (circa £150).

*Minimum guarantees will also be considered if the cost is prohibitive but marketing activity is the main focus.

If you have any ideas specific to events in Wales, or a cost you would like support for, then get touch with us by email and simply tell us:

  • Your proposed screening/event date,
  • Projected audience numbers,
  • Any special event plans,
  • What your approach to marketing will be,
  • Costs you need help with,
  • What match you can offer (box office/in-kind time etc). 20-50% minimum.

Marketing materials will be circulated to FHW members as and when they become available (please let us know if you book the film and make use of these). 

To receive a copy of the marketing pack and other support for events in Wales, contact