Marketing & Social Media

You can find useful information and downloads for marketing and social media initiatives here:

Film Hub Wales

MARKETING: FHW MARKETING STRATEGY
FHW commissioned Jo Comino (Borderlines Film Festival) to deliver a scoping study of current marketing methods and frequency of programing cycles amongst a range of independent cinema exhibitors in Wales. The aim was to put in place a marketing strategy for the FHW to maximise the impact of nationwide seasons and to afford practical advice, resources and information to members as they carry out their regular screening programmes,

  • Download the executive summary below or request the report in full by contacting us here

 

 

Heather Maitland audience development and research logo


MARKETING: HEATHER MAITLAND - DEVELOPING AUDIENCES FOR CULTURAL CINEMA
'Ten Top Tips' taken from Heather's specialist film marketing training and networking sessions funded by ACW as part of a Sinemau Cymru initiative that took place at Chapter (Cardiff) and Clwyd Theatr Cymru (Mold) in September, 2014. 

  • You can find out more about Heather here.
  • Download Heather's 'top tips' here

 


VALENTINE’S DAY - TWITTER CAMPAIGN: #whatislove 
FHW took part in a UK-wide twitter campaign in the week running up to Valentine’s Day 2015 with our members, the Film Audience Network (FAN) and the BFI. The aim of the campaign was to engage audiences in a lively and fun discussion about their favourite ‘love’ films ahead of the BFI blockbuster season, LOVE (Autumn, 2015).

  • If you're a FHW member and would like to know more about how we carried out this campaign, please email us here
  • You can view the campaign highlights here on Storify.

 


BFI BLOCKBUSTER SEASON: #BFISciFi 
From October 2014 - February 2015, FHW and our members collaboratively created a distinctive regional Sci-Fi programme as part of a nationwide 'BFI Sci-Fi' blockbuster season. 

  • If you'd like to know more about the twitter campaign and see who got involved, you can view the highlights here on Storify. 
  • You can also view the highlights of Doctor Who: Death in Heaven here on Storify - a special preview event in collaboration with Film Hub Wales, Chapter's pop-up cinema, BAFTA Cymru and BBC Cymru Wales