Audience Development Projects: Year 5


Following the launch of the new BFI 2022 strategy, during a transitional year to December 2017, we are proud to support a number of strategic projects across Wales. The average award across projects was £5500:


PROJECT: BME Young Women's Film Club  

ORGANISATION: Gentle/Radical

The BME Young Women's Club is a companion project to the WOW Women's Film Club. The project aims to allow young women and girls from diverse backgrounds to come together and explore issues that are affecting their lives, through watching film, engaging in conversation and learning how to run their own cinema.

PROJECT: Off Y Grid 

ORGANISATION: Various Venues

Following a successful pilot year, we continued to support the North Wales cinemas strategic partnership. The collaboration aims to increase the number of independent and Welsh film titles available to rural and isolated audiences. Screenings across the region will complement each other, including touring Q&As and a loyalty card scheme.

Off Y Grid is expanded to eight venues in 2017: CELLBDragon TheatreGaleriNeuadd Dwyfor/BuddugPontioTAPEThe Magic LanternTheatr Ardudwy

Watch Off Y Grid's promotional trailer

PROJECT: Flicks in Mid Wales 


Flicks in the Sticks is a touring cinema provider, bringing films to underserved rural audiences. They are working with five community venues across isolated areas of mid-Wales to hold 10 screenings. Support will be offered to promoters throughout the scheme to help nurture these events.

Watch audiences talk about how important Flicks in Mid Wales is to them

PROJECT: Wicked Cinema Rhyl

ORGANISATION: Rhyl Little Theatre & Wicked Wales

Rhyl Little Theatre teamed up with Wicked Wales to provide four seasons of films programmed by local young people. The project brings films back to Rhyl Little Theatre for the first time in over 50 years.

The programme connects to Young FANa UK wide training prorgamme for young curators learning industry skills such as programming, marketing and how to run their own cinemas.

PROJECT: Cultural Leadership 


As part of their role as Film Hub Lead Organisation for Wales, Chapter works with Film Hub Wales and the BFI Film Audience Network to develop as a cultural leader in Wales.

Chapter delivers a year-round programme of cultural film and events which meet the wider strategic objectives of Film Hub Wales.

They also offer support to members of the network through curated seasons, offer best practice and partnerships, host industry events with regular offers to members and share national messages on behalf of the sector, generating new funding and policy discussions.

PROJECT:  World Alzheimer's Month Dementia-Friendly Screenings

ORGANISATION: Various Cinemas

In September 2017, cinemas across the country, working with BFI FAN, led by Film Hub Wales, supported World Alzheimer's Month 2017 with a series of dementia friendly screenings.

Six Welsh cinema's took part organising dementia friendly screenings: Theatr ColwynMemo Arts CentreClwyd Theatr CymruCell BNewbridge Memo, and Chapter. Later Galeri and Neuadd Dwyfor also organised events with plan of launching a regular programme of screenings. 

The Iris Prize also ran a talk led by BFI FAN and Chapter entitled Dementia and Us, to look at how demenita affects those in the LGBTQ+ community. 

PROJECT: LATCH Screenings For Members 


Welsh Children's Cancer Charity LATCH, and Vue Cinema, Carmarthen teamed up for dedicated LATCH cinema screenings for the children and families LATCH supports.

The first screening took place on November 6, 2017with a screening of Jungle Bunch, which was followed by Paddington 2 on December 4, 2017. The next screening is set to be Wonder on January 4, 2018.

PROJECT: Iris on the Move: Llandudno Junction 


For the second year Film Hub Wales works with the Iris Prize to bring three evenings of panels and screenings to Llandudno.

This includes the Best of Iris 2017, the 2017 Iris Community and Education Awards, a high-profile LGBT feature, a panel session exploring a topic of current interest, a screening for Dydd Santes Dwynwen and a programme of shorts and workshops with Stonewall Cymru.

PROJECT: The Coastline Film Festival 


A series of free to attend events/screenings as part of the programme that offers safe, supported, inclusive environments where people of all ages can discover a diverse programme of film and explore their own creativity.

Key partner organisations include; Disability Arts Cymru, Afasic Cymru, CVSC Play Development Team, Alzheimer’s Society to name a few. Venues: x16 venues across x3 Welsh counties.

PROJECT: Tour of 'Tomorrow/Demain'


'Tomorrow/Demain', is an eco-documentary that was the most popular film at 2017's WOW Festival in March. We supported WOW Film Festival is taking the film on tour. 

The film screened at Theatr Y Gromlech, Crymych on November 15, 2017 and Clwb Y Bont, Pontypridd on November 16, 2017, working with a local community group Cwm Arian in Hermon with Q&A’s at each venue. A third screening was added at Queen's Hall, Narbeth, which is set to take place on February 11, 2018. 

WOW will pilot a new marketing approach using Community Ambassadors (particularly young people to market the screenings) and offer both shows as ‘Pay What You Feel’. 

PROJECT: New Cinema Programme Model


Bringing back ‘the roots of cinema’ to Blaenau Ffestiniog. Showcasing the latest independent films selling advertising time to local businesses - basically reverting back to a 1950's, pre-globalisation model.

Target groups/audiences include young families - parents or careers with kids 2 -6 years old : Sunday Afternoon Matinees, Young people - our young programmers: Young FAN and Older people - co-working with Age Group Cymru on : ‘Forum’ screenings. 

PROJECT: Death Of Distance

ORGANISATION: WOW Women’s Film Club & Gentle/Radical

Death of Distance: Partition, Palestine and Parallels Across the Colonial Terrain is a symposium event bringing together archival films (BFI India on Film), invited speakers (Miko Peled, Amrit Wilson, Samayya Afzal, Haim Bresheeth) and panel discussion around two key footnotes in British colonial history: the Partition of India in 1947, and the Palestinian 'Nakba' ('Catastrophe') of 1948. Venue: Samaj Centre, Grangetown (Cardiff).

PROJECT: Cult Film Series

ORGANISATION: Pontardawe Arts Centre

We supported Pontardawe Arts Centre with their Cult Film Series. The series aims to increase and broaden the choice of film available to audiences ahead of the opening of an additional screen. Aimed at 12-40-year-olds, the programme plans to offer added value that will encourage a dialogue between members. The venue also plan to develop a marketing strategy and infrastructure within the venue with a significant emphasis on social media outlets. The first film of the series is set to be Pulp Fiction in February 2018. 

PROJECT: Exhibition On Screen and Cinergi Pilot

ORGANISATION: Theatre y Ddraig/ The Dragon Theatre, Barnmouth

We are supporting The Dragon Theatre's Exhibition On Screen and Cinergi Pilot, which aims to screen films with added value activites with the aim to further develop a wider Gwynedd project application to develop audiences in 2018 and to continue audience engagement activity though targeted evaluation surveys and feedback sessions at the venue. 

PROJECT: PICS Festival Young Programmers Screening 

ORGANISATION: Galeri Caernarfon

We are supporting Galeri Caernarfon to work with 8-10 young programmers as part of PICS Festival, the venue's in-house annual film festival for children and young people to host a screening aimed at 15-25-year-olds. They plan to work with BFI Young FAN to enable young programmers and staff to learn to new skills and maximize opportunituies. A screening of Jumanji took place in February. 

Other Projects in 2017

To find out more about how our Audience Development Support works, or to make an application, visit our Support page.